Transforming Telecom with AI and Unified Assurance
The telecom industry is evolving rapidly with a focus on customer-centric approaches, unified data management, and advanced AI technologies. Operators are prioritizing automation, real-time data use, and agentic AI to improve network operations and customer experience in 2026.
Download the new report by GSMA Intelligence in partnership with RADCOM.
Key Highlights:
- Customer-Centric Focus: Operators are shifting priorities for 2026 toward unified assurance solutions, larger-scale AI deployments, and real-time data infrastructure to boost automation and operational efficiency.
- Unified Data Management: Fragmented data is a major challenge—38% of operators still operate data in silos. Unified platforms are key to integrating data and improving decision-making.
- Real-Time Data: 58% of operators consider real-time data “extremely important” for automating network operations, driving adoption of consolidated data solutions.
Frequently Asked Questions
What are the key priorities for telecom operators in 2026?
Operators are focusing on customer experience, automation, and unified data management, using advanced AI solutions and integrated platforms.
Why is unified data management important?
Fragmented data slows efficiency and limits informed decision-making. Unified data management consolidates information, empowering real-time operations and better service delivery.
How is AI being used in telecom?
AI is driving value in network operations, especially in analyzing customer complaints, predicting faults, and uncovering root causes—helping operators optimize and automate their services.
What challenges do operators face?
The biggest challenge is fragmented data, with many still collecting information in silos. There’s also a need for greater clarity around deploying unified assurance solutions.
How are operators responding to these challenges?
Operators are increasingly adopting unified platforms and AI analytics, and most rate real-time data and automation as extremely important for the future.