Data export monetization
Sell data and/or data insights to private/public companies for driving business decisions, such as improving transportation services or justifying infrastructure enhancements or event management. Provides an opportunities for operators to generate revenue from insights based on data they already own.
Benefits:
- Lack of tools to analyze population movement data for 3rd parties
- Ability to monetize existing datasets by merging with population movement data
- Monetize an array of use cases using origin-destination matrixes and road/rail traffic volumes
- Targeted marketing cross-sell, up-sell or retention campaigns based on usage analysis insights from user plane data
Further info:
- Read the white paper on utilizing internal and external data monetization
- Watch the data monetization webinar in English or Spanish