A unidirectional point to multipoint bearer service in which data is transmitted from a single source entity to multiple recipients. Typically the MBMS will be used for streaming video and audio. Its purpose is to provide an efficient way to distribute multimedia content over mobile networks reliably. The specification is called Evolved Multimedia Broadcast Multicast Services (eMBMS) when transmissions are delivered through a 4G network. eMBMS is also known as LTE Broadcast.