Subscriber profiling
Enables operators to understand usage trends to offer more personalized services and drive revenues with upsell insights. Subscriber profiling divides customers into groups (pre-paid, post-paid, etc.) and profile categories by their common attributes.
Benefits:
- Creates tailor-made offerings to enhance customer experience and boost revenue
- Provides trend insights to sales and marketing to improve upgrade opportunities
- Helps promote plans and new devices to specific subscribers
Further info:
- Learn more about monetizing your network from the white paper by Analysys Mason