Geolocation
Advanced ML algorithms and enriched geographical data correlated with network data can accurately estimate a subscriber’s location. This visualizes the customer experience, service quality, and network degradations on a map, enabling multiple use cases, from site optimization and mobility assurance to revenue generation.
Geolocation data can help telecom operators better understand their customers, gain insights into the mobility experience, plan future network rollouts, and drive revenues.
Operators can understand which neighborhoods are frequented by different customer segments. Understanding these demographic distributions can be extraordinarily valuable for telecom operators as they plan for expanded network coverage and design marketing campaigns, and the data can be anonymized to offer third parties.
By combining location data and rich network insights, operators can:
Validate and optimize new 5G radio sites
Monitor the mobility experience nationwide
Increase revenues with
data monetization
